We needed to advertise a handyman app. But instead of pitching features, we picked a fight. With old-school handymen.

The ones you find through a friend or a flyer on a pole. They all share one talent. Vanishing when things go wrong. So we showed it. Literally.

Guys evaporating mid-job. Phasing through walls. Dissolving into ceilings. We offer money back. They offer Houdini-level exits.

Role: Creative Director (Copy)