Sasha Bo

Creative director. Copywriter. Strategist when they let me. Also great at picking emojis, but my expensive career consultant told me not to lead with that.

Over the years, I've made a pop star compose a doorbell melody to sell apartments. Poured coffee into wine bottles and turned it into a viral ad. Let kids launch a real rocket from Baikonur to sell biscuits. Built a house inside Instagram to sell square meters with square posts. Made two of the world's most famous statues have sex. And somewhere along the way, learned to shape juniors’ thoughts into ideas I envy.

Apparently that's enough for 70 awards and a top 10 spot among Russia's most awarded creatives. 

15 years in. Still making people care deeply about soap, mayonnaise, and cookies. Still convinced it’s the funniest legal job in the world.